diff --git a/packages/server/src/scripts/rename-prize-names.ts b/packages/server/src/scripts/rename-prize-names.ts
new file mode 100644
index 0000000..3484414
--- /dev/null
+++ b/packages/server/src/scripts/rename-prize-names.ts
@@ -0,0 +1,73 @@
+import { prisma } from "@stamp/shared";
+
+const OLD_SUFFIX = "· 纪念章";
+const NEW_SUFFIX = "· 专属奖品";
+const OLD_DESC_RE = /^在「(.+)」集到的专属纪念奖品$/;
+const NEW_DESC = (brand: string) => `在「${brand}」可兑换的专属奖品`;
+
+async function main() {
+  const apply = process.argv.includes("--apply");
+
+  const prizes = await prisma.prize.findMany();
+  const prizeNameHits = prizes.filter((p) => p.name.endsWith(OLD_SUFFIX));
+  const prizeDescHits = prizes.filter((p) => p.description && OLD_DESC_RE.test(p.description));
+
+  const redemptions = await prisma.redemption.findMany();
+  const redemptionHits = redemptions.filter((r) => r.prizeName.endsWith(OLD_SUFFIX));
+
+  console.log(`=== Prize.name (${prizeNameHits.length}) ===`);
+  prizeNameHits.slice(0, 20).forEach((p) => {
+    const next = p.name.slice(0, -OLD_SUFFIX.length) + NEW_SUFFIX;
+    console.log(`  "${p.name}" → "${next}"`);
+  });
+  if (prizeNameHits.length > 20) console.log(`  ...共 ${prizeNameHits.length} 条`);
+
+  console.log(`\n=== Prize.description (${prizeDescHits.length}) ===`);
+  prizeDescHits.slice(0, 20).forEach((p) => {
+    const m = p.description!.match(OLD_DESC_RE)!;
+    console.log(`  "${p.description}" → "${NEW_DESC(m[1])}"`);
+  });
+  if (prizeDescHits.length > 20) console.log(`  ...共 ${prizeDescHits.length} 条`);
+
+  console.log(`\n=== Redemption.prizeName (${redemptionHits.length}) ===`);
+  redemptionHits.slice(0, 20).forEach((r) => {
+    const next = r.prizeName.slice(0, -OLD_SUFFIX.length) + NEW_SUFFIX;
+    console.log(`  "${r.prizeName}" → "${next}"`);
+  });
+  if (redemptionHits.length > 20) console.log(`  ...共 ${redemptionHits.length} 条`);
+
+  const total = prizeNameHits.length + prizeDescHits.length + redemptionHits.length;
+  if (total === 0) {
+    console.log("\n✓ 没有需要替换的记录。");
+    return;
+  }
+
+  if (!apply) {
+    console.log(`\nDRY RUN — 共 ${total} 条待改。传入 --apply 执行写入。`);
+    return;
+  }
+
+  console.log(`\n正在写入...`);
+  await prisma.$transaction(async (tx) => {
+    for (const p of prizeNameHits) {
+      const next = p.name.slice(0, -OLD_SUFFIX.length) + NEW_SUFFIX;
+      await tx.prize.update({ where: { id: p.id }, data: { name: next } });
+    }
+    for (const p of prizeDescHits) {
+      const m = p.description!.match(OLD_DESC_RE)!;
+      await tx.prize.update({ where: { id: p.id }, data: { description: NEW_DESC(m[1]) } });
+    }
+    for (const r of redemptionHits) {
+      const next = r.prizeName.slice(0, -OLD_SUFFIX.length) + NEW_SUFFIX;
+      await tx.redemption.update({ where: { id: r.id }, data: { prizeName: next } });
+    }
+  });
+  console.log(`\n完成。已更新 ${total} 条。`);
+}
+
+main()
+  .catch((e) => {
+    console.error(e);
+    process.exit(1);
+  })
+  .finally(() => prisma.$disconnect());
diff --git a/packages/server/src/seed.ts b/packages/server/src/seed.ts
index 69aae4f..65a4445 100644
--- a/packages/server/src/seed.ts
+++ b/packages/server/src/seed.ts
@@ -36,8 +36,8 @@ async function seed() {
           sortOrder: idx + 1,
           prize: {
             create: {
-              name: `${s.name} · 纪念章`,
-              description: `在「${s.name}」集到的专属纪念奖品`,
+              name: `${s.name} · 专属奖品`,
+              description: `在「${s.name}」可兑换的专属奖品`,
               stock: 100,
               enabled: true,
             },
diff --git a/packages/web/src/admin/StampForm.tsx b/packages/web/src/admin/StampForm.tsx
index 60de8ae..5bef333 100644
--- a/packages/web/src/admin/StampForm.tsx
+++ b/packages/web/src/admin/StampForm.tsx
@@ -229,7 +229,7 @@ export default function StampForm({ open, id, onClose, onSaved }: Props) {
                   <input
                     value={prizeName}
                     onChange={(e) => setPrizeName(e.target.value)}
-                    placeholder="如：朝天宫纪念书签"
+                    placeholder="如：品牌 8 折券 / 定制书签"
                     className={fieldCls}
                   />
                 </Field>